G-Force Design Concepts (formerly Brooks Performance) started as a hobby business designing and installing custom high-performance suspension systems. Brooks' former web site was designed by a friend of the owner using Microsoft Word. The site, though complete, was lacking in features, slow to load, difficult to navigate, and a chore to maintain. Potential customers were unable to find the web site because it was not optimized for internet search engines to find and properly classify the pages.

Elvan Business Technologies met with John Brooks, the owner, to understand the needs and personality of his business. Next, we designed a custom web site for Brooks Performance around John's goals for his business. After getting John's approval of the new design the new pages were moved into place with minimal interruption. But our work had only begun. We continue to work with him on a regular basis, fine-tuning the search characteristics of the site to achieve the most accurate and best positioning in the search engines, such as Google, Excite, and Yahoo. We have assisted John in promotional campaigns to build his business, resulting in a 400% increase in business the first year.

To date, we have provided the following services to Brooks Performance:

• Designed a 6-panel, 2-sided bi-fold product brochureDesigned Brooks Performance business cards
• Worked with John Brooks to formulate a customer-appreciation group
• Developed and continually enhance the web site
• Designed promotional handouts, such as calendars
• Designed promotional marketing materials for Brooks' display at the Carlisle All-Ford Nationals

Today Brooks Performance is a division of G-Force Design Concepts, LLC. G-Force Design Concepts builds Pro-Touring street rods - cars with modern suspension, interior, and drivetrain built on a classic muscle car. These cars highly-desirable, bringing top dollar.

G-Force was founded in 2004 by John Brooks and Jason Huber. Because of our history with John and Jason, the web site for G-Force was actually ready before all but the earliest cars. The site does a wonderful job of communicating the style and quality of these cars. The Brooks and GFDC sites share a common look to communicate the relationship between the two businesses.

We continue to work with G-Force on a daily basis, helping to build the brand and market their cars nation-wide.